See You At Midnight

I created a visual identity for the See You At Midnight Soundsystem. See You At Midnight organizes club nights in Amsterdam. The play deep and funky tunes and are inspired by disco and house music.

Client: See You At Midnight

My role: Graphic design, Social media content, Branding

Logo

I created a graphic emblem logo with influences from Japanese art. The choice to make an emblem logo is because many variations are possible. For example, the text and the illustration can be used separately or with various compositions. The idea was to imply a kind of mythological creature in the logo that one could imagine in a neon Jungle so that it conduct the vibe the name creates.

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Visual identity

See You At Midnight wanted a neon jungle branding theme with a mysterious vibe. The visual identity has to reflect the deep funky disco tunes that they play. After a lot of searching and experimenting, I managed to create a fixed house style together with SYAM. It is a combination of ancient botanical illustration and modern graphic art. I use illustration from the online studio of the Rijksmuseum.

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Social media content

Through illustrations and photo editing, I create content for social media accounts. I have designed several Facebook banners for event pages and Instagram grids. I mainly work in Illustrator in vectors files and sometimes I use Photoshop to modify images.

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